Our work Jon DeL Construction
Case study · Construction
More website leads for a Central Texas builder.
- Construction
- Website
- Local SEO
- Google Ads
- Tracking
- Client
- Jon DeL Construction
- Industry
- Construction, barndominiums and metal buildings
- Location
- Luling, Central Texas
The challenge
Good builder, hard to find, and no clear read on leads.
They needed better visibility on Google, a stronger website, and reliable information about where their leads were coming from.
There was also room to show off their projects better and make it easier for a future customer to reach out.
Our approach
Fix the tracking first. Then make every page and ad pull its weight.
- Installed Google Analytics 4, Google Tag Manager, Microsoft Clarity and call tracking.
- Refined their Google Business Profile services, categories and business information.
- Improved website content and built new project pages.
- Wrote educational resources, including a barndominium cost guide.
- Managed Google Ads and kept working on the quality of the traffic.
Services
What we did for them
- Website optimization
- Google Business Profile optimization
- Local SEO
- Google Ads
- Conversion tracking and analytics
- Call tracking
- Content creation
- Project pages and email newsletters