Our work Alexia Clark

Case study · Fitness and digital subscription

Building a fitness subscription business through smarter paid advertising.

Client
Alexia Clark
Industry
Fitness and digital subscription

Our approach

We tested audiences and creative, used campaigns to grow and warm an audience, then retargeted toward the subscription offer, with every step judged by what a new subscriber cost.

Documented results

What happened

Account-level campaign results

Account-level campaign results

$9+

per subscriber

Totals across the whole campaign, not the performance of any one ad.

  1. Ads
  2. Audience
  3. Retargeting
  4. Subscriber